COMMUNICATIONS DIRECTOR

Kelsey Eiben is the Communications Director of the South Orange County Economic Coalition (Coalition). Throughout her career Ms. Eiben has served as a traditional and digital media communications strategist for clients in both the private and public industries.

 

Through her experience, Ms. Eiben has developed digital strategies and tactical implementations that sway public opinion while delivering measurable outcomes. Her acumen in video, website, and graphic development have provided clients with contemporary tools that effectively deliver targeted messages and improve public perception.

 

Ms. Eiben has also worked with national, and international CPG companies to develop customized branding, develop e-commerce websites, shape unique designs and deliver measurable USPs (unique selling propositions) to increase conversion and grow sale margins. Lastly, in her various roles as communications director, Ms. Eiben has overseen several aggressive earned media strategies, as well as internal and external operations, that have further enhanced her clients’ public image. Ms. Eiben obtained her bachelor’s degree at California State University of Fullerton, where she later achieved her master’s degree in Political Science with emphasis on political theory. 

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